I found this moisturizer (which is more like a balm in consistency) a number of years ago and am a hugely loyal fan. I used to get terrible itching on my legs all winter long, and this is the only thing that's helped. It smells great and is so soothing and healing, especially after shaving the legs. I've given it as a gift - and it's been popular! Excited for your suburban Phila store to open!